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  • It all begins with an idea. You're preparing to launch a business.

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  • The Blog

    Thoughts, musings, and ruminations.

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  • Unrealized until now.

    Indispensable from now on.

    A fingerprint identity sensor. A better, faster camera.

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    TOUCH ID

    Put your finger on the Home button, and just like that your iPhone unlocks.

    Watch the video.

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    M7 COPROCESSOR

    An entirely new processor.
    For an entirely new level of efficiency.

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    ISIGHT

    The world's most popular camera. For good reason.
    Every day, more photos are taken with the iPhone than any other camera. That’s because so much thinking has gone into the iSight camera. So anyone anywhere can take an amazing photo. At any time.

    Watch the video.

  • A7 Chip

    The first 64-bit smartphone in the world.

    64

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    2X

    CPU

    2X

    GPU

  • Executive Profiles

    People behind iPhone 5S.

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    Tim Cook

    CEO

    Tim Cook is the CEO of Apple and serves on its Board of Directors.

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    Jonathan Ive

    Senior Vice President
    Design

    London-born designer Jonathan Ive is Apple's senior vice president of Design, reporting to CEO Tim Cook.

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    Senior Vice President
    Software Engineering

    Craig Federighi is Apple's senior vice president of Software Engineering, reporting to CEO Tim Cook.

  • Where to find us

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